About
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Sarah Hyndman is a graphic designer with a continuing interest in encouraging creativity in others.
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She has worked in the design industry for over 15 years, at agencies including Hill & Knowlton, Ammunition and Spin and she then set up her own design company.
Sarah studied an MA in Typo/graphics at the London College of Communication for which she was awarded a distinction. Subsequently she was invited back as a guest tutor to set up and run the year long Experimental Typography evening course alongside her commercial practice.
With a continuing interest in encouraging creativity in others, Sarah leads tailored workshops in creative thinking and typography and organises mass particpation projects such as the Random Project.
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© Sarah Hyndman 2012
Design
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Graphic design & art direction
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With Relish
Founder & creative director

Previous experience working in large-agencies gives the With Relish team the background and knowledge to to think big and get results.

They bring enthusiasm and energy to each project, along with a commitment to listen and understand. "Clients work with us because we deliver, and because we enable them to deliver".


With Relish website
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Facilitate
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Creative workshops
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Type Tasting Workshops
Experimenting with type

Type Tasting website
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Random Project 2012
Mass participation creativity
An exhibition was held in the Summer at Rich Mix, and the project will culminate in a timeline of 2012 to be exhibited at the end of the year.
Creative workshops are being run as part of the project, by Sarah in London and by Random Project ambassadors in cities such as Tokyo and Mumbai.

Random Project 2012 website
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Experimental Typography
Tutor at the University of the Arts
The year long course encouraged designers to turn off their computers and get their hands dirty whilst they experimented with all things typographic. During the course challenges were set such as creating letterforms out of sound, expressing type as images and building typefaces out of objects and shapes.
The course led to spin-off projects and exhibitions which enabled ex-students to continue to develop the ideas and processes initiated on the course. The success of the course also inspired Sarah to continue leading creative workshops.

Experimental Typography Flickr site
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Initiate
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Creative conversations
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Discussion

This is a discussion Sarah has started which will be continued during a Type Tasting workshop at the prestigious St Bride Library. The question has been shared by publications including Creative Review and Eye Magazine, Design Week have set it as their Voxpop.
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Conversations
Interviews & talks
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Olympic Logo a Day
Reconstructing a logo

Olympic Logo a Day website
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Eat your words
Food as a system of communication
The piece explores how we demonstrate our connections to and relationships with the people around us and how we mark events and celebrations. The essay was accompanied by a large-scale information graphics piece and Sarah was awarded a distinction.

Read the full essay
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Typeface design
Display typefaces


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