About

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Sarah Hyndman is a graphic designer with a continuing interest in encouraging creativity in others.

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She has worked in the design industry for over 15 years, at agencies including Hill & Knowlton, Ammunition and Spin and she then set up her own design company.
     Sarah studied an MA in Typo/graphics at the London College of Communication for which she was awarded a distinction. Subsequently she was invited back as a guest tutor to set up and run the year long Experimental Typography evening course alongside her commercial practice.
     With a continuing interest in encouraging creativity in others, Sarah leads tailored workshops in creative thinking and typography and organises mass particpation projects such as the Random Project.

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© Sarah Hyndman 2012

Design

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Graphic design & art direction

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With Relish

Founder & creative director

Sarah is the founder and creative director of design company With Relish which was started in 2003. The company is dedicated to creative thinking and it provides unique communication tools for a variety of organisations ranging from start-ups to the Almeida Theatre and Coutts bank.



     Previous experience working in large-agencies gives the With Relish team the background and knowledge to to think big and get results.



     They bring enthusiasm and energy to each project, along with a commitment to listen and understand. "Clients work with us because we deliver, and because we enable them to deliver".





With Relish website

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Facilitate

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Creative workshops

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Type Tasting Workshops

Experimenting with type

Type Tasting workshops are tailored sessions in which participants experiment with type and explore its expressive qualities.



Type Tasting website

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Random Project 2012

Mass participation creativity

This is a project designed to encourage everybody to roll up their sleeves and get creative which is initiated, organised and curated by Sarah. The aim is to collectively share in documenting a historic year, with contributors ranging from famous designers and artists to school children and athletes.
     An exhibition was held in the Summer at Rich Mix, and the project will culminate in a timeline of 2012 to be exhibited at the end of the year.
     Creative workshops are being run as part of the project, by Sarah in London and by Random Project ambassadors in cities such as Tokyo and Mumbai.



Random Project 2012 website

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Experimental Typography

Tutor at the University of the Arts

Sarah set up and taught the Experimental Typography evening course at the London College of Communication for six years.
     The year long course encouraged designers to turn off their computers and get their hands dirty whilst they experimented with all things typographic. During the course challenges were set such as creating letterforms out of sound, expressing type as images and building typefaces out of objects and shapes.
     The course led to spin-off projects and exhibitions which enabled ex-students to continue to develop the ideas and processes initiated on the course. The success of the course also inspired Sarah to continue leading creative workshops.



Experimental Typography Flickr site

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Initiate

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Creative conversations

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Discussion

What is the #FutureOfType?




This is a discussion Sarah has started which will be continued during a Type Tasting workshop at the prestigious St Bride Library. The question has been shared by publications including Creative Review and Eye Magazine, Design Week have set it as their Voxpop.

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Conversations

Interviews & talks

Sarah has been interviewed by The New York Times and by the BBC World Service for the Olympic Logo a Day project. She also gives talks, such as for the 'My Way' event for students organised during the London Design Festival and the upcoming 'Mission Impossible' evening with Ladies who Impress to be held at the Groucho Club.


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Olympic Logo a Day

Reconstructing a logo

A year of remaking the Olympic rings logo out of everyday objects to celebrate the countdown to the start of the Olympics in London. It was a small, lighthearted idea that paid quiet homage to the power of an iconic logo. The resulting blog caught imaginations and in it's last month alone it was viewed almost 30,000 times in more than 120 countries.



Olympic Logo a Day website

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Eat your words

Food as a system of communication

This illustrated essay was the culmination of a year of research into the rituals associated with food for the MA in Typo/Graphics at the London College of Communication, taught by Teal Triggs and Nick Bell.
     The piece explores how we demonstrate our connections to and relationships with the people around us and how we mark events and celebrations. The essay was accompanied by a large-scale information graphics piece and Sarah was awarded a distinction.



Read the full essay

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Typeface design

Display typefaces




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