Sarah Hyndman is the author of 'Why Fonts Matter' and 'How to Draw Type and Influence People'. She is currently working on her next book.

Sarah is the author of Why Fonts Matter and How to Draw Type and Influence People.

She creates content for social media and writes articles for magazines and publications.

“Game-changer” TYPO San Francisco, “Clever, insightful and original” BBC.

LIST OF PUBLISHED WORK



© Sarah Hyndman 2018

Sarah Hyndman delivers typography workshops, teambuilding sessions, experiential events and experiences for Type Tasting

Type Tasting
Innovative and immersive events involving multi sensory typography.

Original and effective typography workshops in the UK and abroad.

96% positive


Brilliant, inspirational,
useful, insightful, informative.


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CALENDAR OF EVENTS
Sarah Hyndman undertakes research into the psychology of typography and perception

Sarah’s area of expertise is multi sensory typography, and she is involved with research into typography and perception.

Her work has been featured by AIGA, CNN, Creative Review, Dazed & Confused, Eye, FT, It's Nice That, Londonist, New York Times, The Times and Wired.

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TAKE PART
Sarah Hyndman delivers interactive talks about the psychology of typography, her area of expertise is multi sensory typography

Sarah is a regular public speaker and an engaging guest on radio and TV. She specialises in making a complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation.

Audiences can participate in pre-talk experiments and games as they become a part of the discovery process.

LIST OF APPEARANCES
Type Tasting
AIGA The world's most expensive-looking font might surprise you   BBC World Service The Arts Hour   Creative Review   CNN   D&AD   Dazed & Confused   Eye   Financial Times   It's Nice That   Radio 4 The Today Show       TEDx talk   Victoria and Albert Museum   Wired